Preparing for the Next Wave

This report explores means of helping ensure that the creative and audiovisual industries in East Africa can fully leverage the social and economic potential of emerging digital media and extended reality (XR ) technologies, while improving the visibility and balance of perceptions about Africa globally.

XR-based platforms use desktops, mobile devices, headsets, and specialised theatres to deliver three-dimensional audiovisual environments. These include novel digital worlds, 360-degree recordings of actual physical environments, or a mixture of these, such as graphic overlays projected on the real world. When using these technologies, we can interactively engage with artificial or real objects, or with one another, often as avatars.

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